Your Digital Mary Poppins…
I’m SO glad you’re here!
I’m a digital content strategist by way of operations management, with a background in graphic design and copywriting.
I worked for years as a personal assistant for the Los Angeles elite, but I always craved something more creative. After relocating back to my hometown of San Francisco, I spent two years at Pottery Barn, honing my design eye in both the catalog and web production departments.
Realizing the corporate life wasn’t for me, I ventured into the laptop life, working in-house as an operations manager for a remote digital marketing agency. By implementing a back-end strategy with the right systems and processes, I helped them scale to a two-million-dollar run rate.
Today, I work with other entrepreneurs and brands, figuring out creative ways to highlight their authentic voices for their specific audiences. I also moonlight as a ghostwriter and mentor founders for Brit + Co’s Selfmade.
When I’m not slanging content, photoshopping images, and editing horrendous copy errors (the things I’ve seen…), you can find me in wine country NOT drinking wine (I prefer barrels of chocolate), with my husband finishing each other’s sandwiches, and being bossed around by my 8-year-old diva daughter.
The Content Atelier Team
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Brian Oberman
BUSINESS DEVELOPMENT
Hi, I’m Brian, born and raised in sunny Los Angeles and partner to Emily in both life and business. As the head of business development for The Content Atelier, I focus on creating strategic partnerships with our clients. With a background in sales leadership and operational management in the sustainability markets, within the energy sector, I bring a unique perspective to our team. Fun fact: I’m a professionally trained chef.
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Ariamgi Bottini
PRODUCTION SUPPORT
Hola! I'm Ari, a professional taster of ice creams and gummies. I’m a marketing and administrative assistant at The Content Atelier, a position I have been serving since 2020.
I like everything related to content creation, video editing, planning, and marketing strategy.
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Sadyira Mejia
COPYWRITER
Hi there! I'm Sadyira, a passionate writer who's a mix between "the crazy cat lady" and your classic geek comic book.
I'm always up for learning a little bit about everything and having fun mixing up a lot in my work. Luckily, I've found that the best ideas come when I combine everything I know to create something new!
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Natalie De Paz
COPYWRITER
I’m a Cuban-American poet and writer born and raised in South Florida. I currently reside in the suburbs of Pittsburgh with the love of my life, dog, and cat. I hold a BA in English from Florida International University and an MFA in creative writing from Stony Brook Southampton. Currently, I’m shopping my first full-length poetry collection around and am also looking for an agent to represent my debut as a romance novelist.
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Tracey Oberman
PROJECT MANAGEMENT
Hello! I am Tracey. I am so fortunate to be Emily’s sis-n-law! My background is in education as an art teacher, college English professor (on and off-line), and I also have some experience as an Instructional Designer. A few years ago my friend and I decided to buy our own RVs and travel throughout America and in almost two years we crossed the entire country five times! During our journey, when we were in New England, I met this crazy, fun, and adorable guy. Long story short - I now call Rhode Island my home and love it here!
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Magalí Lucia Petrone
SPECIAL PROJECTS
Hola! I’m Magalí - your favourite Disney nerd. I’ve been working with Emily since late 2020 and covered many functions since the inception of The Content Atelier (VA, graphic design, content repurposing). I’m a proud Argentinian with a passion for traveling, and I’m also fluent in Italian and currently studying French. When I’m not working with my laptop you can find me walking around Buenos Aires, enjoying a nice merienda which is my favorite meal - I mean, breakfast in the afternoon? That’s a win! I’m so grateful for being part of this growing team of amazing women <3
copy.edit.design. collective - Our Partners
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Selfmade by Brit + Co
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Alessio Fillippelli
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Six Degrees Society
What People Are Saying
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Audrey Saccone, Audrey Digital
“Emily has been an absolute joy to work with. She’s a creative, clever, and quick writer who does an excellent job taking on the voice of whichever client she’s working on. Plus, I know I can always count on her to deliver on time! I highly recommend working with Emily.”
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Jennifer Berson, CEO Jeneration PR
CED is a one stop shop for all your digital content needs! Emily’s communication is impeccable and she understands the back end strategy needed to launch you into automated success. Her attention to detail is unparalleled. If you’re unsure about how to set things up in your new business or need another set of eyes on your website content, Emily is your girl!
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Ana Pischl, Brit + Co
“Emily was a dream to work with! We worked with Emily to create and program a new nurture series, transactional emails, and sales emails. She absolutely CRUSHED it! She immediately picked up our tone and completely owned the entire email creation process from start to finish - writing copy, soliciting feedback, and programming. She even made extra time to create educational videos for us and give advice on marketing sequences outside her scope. I highly recommend Emily for any job!”
